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Division: <br />Completed by: <br />Date: <br />Performance Measure 2021 Actual 2022 Actual 2023 Actual 2024 Estimated 2024 YTD 2025 Projected <br />Customer Count 291,287 285,953 267,312 275,000 153,684 290,000 <br />Avg. Sale per Customer $29.64 $29.68 $29.80 $29.00 $29.05 $29.00 <br />Gross Profit %29%28%28%28%28%28% <br />Labor Costs as % of Sales 11.59%11.62%13.12%12.91%13.48%12.45% <br /># of Deliveries 685 318 326 350 244 1,000 <br />6/30/2024 <br />Performance Measures & Goals for 2025 <br />Liquor <br />Joe Audette <br />Division Goal Goal Objective/Task <br />Promote community value of liquor operations <br />Improve number of delivery sales and items offered <br />Recruit and retain staff <br />Promote a unified "message" paired with liquor transfers and a better knowledge of where consumer <br />dollars go. We also do community projects. <br />Set up eCommerce site with City Hive. Get Northbound online with new delivery. <br />Explore new strategies to recruit and retain liquor store employees. <br />Page 26 of 38