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<br /> 6 <br /> <br />SWOT Analysis <br /> <br />▪ Strengths <br />o Joe Audette obtaining Ganjier Certification (February 2025). <br />o Strong leadership and proven retail management resources. <br />o Familiar municipal brand and community trust. <br />o Enhanced consumer safety through municipal sourcing of products. <br />o Hemp-based THC experience launching new category/market. <br />o Back-office support with finance, human resources, IT, marketing, etc. <br />o Inventory management experience. <br />▪ Weaknesses <br />o Regulatory Challenges and changes related to adaptability. <br />o Public product knowledge in cannabis and education related to proper usage. <br />o Limitations for on premise sampling to obtain relevant and timely feedback. <br />o Inventory selection unknowns and supply chain vulnerabilities. <br />▪ Low market supply through licensing delays by Office of Cannabis Management <br />(OCM). <br />▪ High demand for product SKUs resulting in stockouts and low consumer satisfaction. <br />Page 146 of 155