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Performance Measures & Goals for 2025 <br />Division: FT Center <br />Completed by: JJoe Stremcha & Katie Harstad <br />Date: December 6, 2024 <br />Performance Measure 2020 Actual 2021 Actual 2022 Actual <br />2023 Actual <br />2024 Estimated <br />2024 Actual <br />2025 Projected <br />Ice Hours: <br />Hours Sold <br />1,104 <br />2,680 <br />3,367 <br />3,606 <br />3,800 <br />3,770 <br />3,900 <br />Total Hours Utilized <br />2,801 <br />3,761 <br />4,469 <br />4,598 <br />4,600 <br />4,308 <br />4,600 <br />Turf Hours: <br />Hours Sold <br />212 <br />435 <br />832 <br />1,153 <br />1,200 <br />975 <br />1,500 <br />Total Hours Utilized <br />212 <br />822 <br />1,644 <br />1,707 <br />2,000 <br />1,513 <br />2,000 <br />Meeting Room Hours: <br />Hours Sold <br />0 <br />167 <br />273 <br />366 <br />375 <br />465 <br />475 <br />Total Hours Utilized <br />153 <br />1,513 <br />2,795 <br />1,904 <br />3,000 <br />2,689 <br />2,750 <br />BRIE Visits <br />18 <br />Concessions Revenue <br />$30,297 <br />$17,927 <br />$31,932 <br />$146,267 <br />$229,000 <br />$165,292 <br />$360,000 <br />Division Goal <br />Goal Objective/Task <br />Market the facility as a destination <br />Work with Communications Division to develop and implement marketing that showcases the features of the facility. Develop <br />and attract non -ice events. <br />Increase room and event rentals <br />Facilitate Marking Strategy that will drive customers to rent space and book large events on the FT Center. <br />Identify specific programs and revenue streams to increase participation and customer base of the facility. <br />Increase current programming participation and revenues. Develop new facility programing opportunities to increase facility <br />Increase facility revenue <br />Increase facility programming <br />usership and promote exposure of the facility amenities to our community and increase revenue. <br />Capitalize on concessions services <br />Leverage a liquor and catering licensing to enhance concessions capabilities for optimal revenue potential through the <br />expansion of The Overlook lounge. <br />Facilitate outreach to receive feedback on factors impacting facility usage including BRIE (Business Retention and <br />Enhance communication with user groups through <br />relationship building, programmatic offerings, and <br />Engagement) visits and other interactions. <br />high quality city services <br />Page 247 of 273 <br />