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ISD 728 Events with The Overlook <br />A meeting was held with ISD #728 staff including Superintendent Almos, Asst. Supt. Rock, Athletic Director <br />Cunningham, and ERHS Principal Zeman regarding the operation of the FT Center Lounge during ERHS <br />hockey games. The district representatives have grave concerns for having the lounge open during games. Staff <br />explained security parameters, our responsibility as state license holders, and access limitations. We will not <br />broadcast games with gate fees in the lounge area and will not be open on the days in which ERHS has paid <br />admission games on both rinks, as that would block access to the lounge through ticketed areas. <br />Concessions Growth <br />With all concessions sales being handled in-house and the recently expanded options, we are experiencing a <br />significant increase in sales. We are now exploring options to expand into offering food and beverages to our on - <br />site events, and away hockey games through team bulk orders. <br />Month <br />2023 <br />Difference <br />Concessions <br />Concessions <br />Lou <br />Lounge <br />Combined <br />September <br />$ 3,824.11 <br />$ 21, 391.21 <br />$ 4,687.96 <br />$ 26, 079.17 <br />$ 22, 255.06 <br />October <br />$ 11,871.07 <br />$ 28, 590.26 <br />$ 5,047.80 <br />$ 33, 638.06 <br />$ 21, 766.99 <br />November <br />$ 24,421.15 <br />$ 40, 821.43 <br />$ 11,%3.59 <br />1 $ 52, 805.02 <br />1 $ 28, 383.87 <br />Total <br />1 $ 40,116.33 <br />$ 90,802.90 <br />1$ 21,719.35 <br />$112 25 <br />$72,405.92 <br />Senior Programing <br />As of 12-3-24 Natalie, Senior Activity Center Coordinator, has sold over 100 memberships for 2025 so far. 2024 <br />Memberships reached 570. Senior Center Open House and Member Drive will take place on 12-10-24 from 9:00 <br />am to 12:00 pm. Callie Draper started working on 12-2-24 as the new Senior Activity Center Assistant. <br />Holiday Makers Market <br />We hosted our Holiday Markers Market on Saturday November 30. We had 108 booths sold in 2024 compared <br />to 100 booths in 2023. Staff created a QR code for vendors to order food from concessions which would be <br />delivered to their booth that resulted in an additional 15% of revenue for the day. The Elk River Fire <br />Department's Fill a Truck joined our event this year. The Spring Makers Market is scheduled for May 3, 2025. <br />Art Installation <br />The public art piece was completed and installed on November 25. The reveal ceremony went very smoothly and <br />there were about 25 people in attendance. Please make sure to look in the lower -level lobby on the way to the <br />vending machines, restrooms, and elevator. <br />Bernick's Pepsi Upgrade <br />The FT Center has an existing relationship with Bernick's Pepsi, but in October consolidated to just one <br />representative for both vending and concessions needs. This allowed the install of a complimentary soda gun and <br />ice well for the lounge. This soda gun flows from the same product supply boxes as the fountain machine and <br />boosts sales opportunities without needing to have additional product on hand. <br />Social Indoor Advertising <br />Social Indoor is a marketing company that owns the video advertising board in concessions and all posters in the <br />bathrooms at the FT Center. The previous agreement with Social Indoor was not in the best interest of the city <br />and staff sought to renegotiate the terms. Social Indoor will drop the FT Center's external advertising and further <br />pay $2,000 per year to keep their posters and video displays at the FT Center. <br />Page 245 of 273 <br />