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b. In addition to signage, Primary Sponsor is granted the related naming rights assets <br />enumerated and depicted in Exhibit A. <br />c. The City will fabricate and install the signage and related naming rights assets and will <br />own, maintain, and replace (if required due to normal wear and tear) during the term of <br />this Agreement. <br />d. The City and Primary Sponsor will work together to develop a signage package and a <br />budget for the signage and additional naming rights assets. The City and Primary <br />Sponsor will share the signage expense equally. <br />e. Primary Sponsor will also be responsible for any future costs for signage or other <br />naming rights assets related to a request by Primary Sponsor to modify or change the <br />name or logo of the Facility. <br />Article II <br />Exclusivity <br />Exclusivity. Primary Sponsor will have category exclusivity for all advertising within the <br />Facility. The City will not make agreements with any Primary Sponsor "Competitor." <br />"Competitor" is defined as a retail business engaged exclusively or primarily in furniture <br />and/or garden center sales. By way of example, this would include, but not be limited to, <br />businesses such as Hom Furniture, Ashley Furniture, By the Yard inc., etc. Competitors do not <br />include businesses such as Target, Walmart, Menards, etc., that may sell furniture and/or have <br />a home and garden center but are not engaged exclusively or primarily in retail furniture <br />and/or home and garden center sales or outdoor sheds and furnishings. <br />2. Secondary Sponsors. The City reserves the right to sell advertising and entitlement to <br />secondary sponsors, excluding Competitors ("Secondary Sponsors"), as set forth herein for <br />naming of other current or future physical spaces within the Facility, including the <br />football/lacrosse/soccer rectangular fields, baseball/softball fields, training/warmup areas, <br />playground, concessions building, and such other areas as may be delineated or added in the <br />future. The City also reserves the right to sell entitlement to Secondary Sponsors for naming of <br />other Facility assets including, but not limited to, fence signs, equipment wraps, etc. <br />Article III <br />Contribution <br />Primary Sponsor hereby agrees to make an initial contribution ("Contribution") to City of Thirty - <br />Five Thousand and 00/100 dollars ($35,000.00) payable in full on the Effective Date of this <br />Agreement. Thereafter, on or before each monthly anniversary with the first payment due <br />September 21, 2025, each month during the term of this Agreement, Primary Sponsor shall make a <br />monthly contribution of $2,916.67. <br />Page 98 of 273 <br />