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PROPOSAL <br />DATE <br />3.14.2024 <br />ORANGE I.D. <br />ELK003 <br />PROJECT <br />Name City of Elk River 169 Redefine Marketing Project 2024 <br />DETAILS• We will be working from the 169 Reasons campaign that began in 2022, leveraging the existing foundation that has been set.• We will also continue leveraging the existing #169Reasons #TogetherElkRiver #169Redefine hashtags.• The goal of this marketing project will be to promote the positive outcomes that will come from the construction, keep morale in <br />the community high during the project, and address the “elephant in the room” reality that this will come with some challenges. • The audience for this campaign will primarily be local business customers and the Elk River community. They wield the most <br />power to create a positive impact for local businesses. It will be much harder to capture the attention of commuters and travelers <br />as we lack some of the social media connections to these individuals and they will likely be looking for alternative routes during <br />the project. • Similar to 2022 & 2023, the project will be done in close collaboration with the Elk River City and Chamber of Commerce staff. <br />This relationship will be especially key as we are developing social content that communicates project progress and timing, as <br />well as helping connect OrangeBall with local businesses as needed. Pricing below is based on a combination of design/creative <br />time as well as communication time. <br />SOCIAL CAMPAIGNS March-Oct 2023 $5,100+/year • The social media campaign will include two posts/week on Tuesdays and Fridays, created by OrangeBall, starting in April and <br />going through the end of May as the project is ramping up. The project will then transition to 1 post per week once construction <br />season is in full swing, beginning in June and continuing through the end of October, with 4 additional posts where needed as <br />traffic configurations change. In addition, the project includes a 1-hour calls each April & May, transitioning to 1/2 hour monthly <br />calls in May and running through the end of October. <br /> - April: 9 posts (with 1 hours of calls) $1,050 <br /> - May: 9 posts (with 1 hours of calls) $1,050 <br /> - June: 4 posts (with .5 hour of calls) $600 <br /> - July: 4 posts (with .5 hour of calls) $600 <br /> - August: 4 posts (with .5 hour of calls) $600 <br /> - September: 4 posts (with .5 hour of calls) $600 <br /> - October: 4 posts (with .5 hour of calls) $600 <br /> - Flex Posts: 4 additional posts where needed for traffic change notifications $150 each - billed as used, if needed• Topics will be a combination of: Support Our Businesses, Construction Updates, Celebrating Progress, Getting Around Town• OrangeBall creates social posts/content, your team posts them to social accounts• TOTAL: 38-42 posts <br />PAYMENTS <br />Payments: Amount listed above will be billed at the end of each month upon completion of that month’s projects. <br />223 West Court <br />NYA, MN 55368 <br />orangeballcreative.com <br />SUBMITTED BY <br />John Gamades <br />952.994.0682 <br />john@orangeballcreative.com <br />CLIENT INFORMATION <br />Name City of Elk River <br />Contact Brent O’Neil <br />Email BOneil@ElkRiverMN.gov <br />Page 14 of 41