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The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community <br />engagement that encourages and inspires prosperity <br /> <br /> <br />Request for Action <br /> <br />To <br />City Council <br />Item Number <br />4.10 <br /> <br />Meeting Date <br />October 21, 2024 <br />Prepared By <br />Joe Audette, Liquor Operations Manager <br /> <br />Item Description <br />Resolution 24-61 Acknowledging Contributions and <br />Utilizing Items for Liquor Marketing Promotions <br />Reviewed by <br />Joe Stremcha <br />Cal Portner <br />Tina Allard <br /> <br />Action Requested <br />Adopt, by motion, Resolution 24-61 acknowledging contributions to the liquor operations and utilizing the <br />items for liquor marketing promotions. <br /> <br />Background/Discussion <br />The liquor stores obtain promotional products through routine purchases from vendors. <br /> <br />In the past, the liquor stores partnered with the Elk River Fire Department to conduct a fundraiser to <br />liquidate these items to assist with capital purchases. Due to new interpretations of state statute, we are no <br />longer holding the fundraiser. <br /> <br />The city attorney also recommends the Council accept the promotional items as donations, which will be <br />utilized as marketing promotions for liquor operations. <br /> <br />Financial Impact <br />None <br /> <br />Mission/Policy/Goal <br />Responsible for every dollar - good stewards <br /> <br />Attachments <br />1. 2025 Liquor Stores Giveaway Promotion Resolution <br />2. Liquor Store Giveaway Inventory <br />3. Liquor Store Giveaway Plan <br /> <br /> <br />Page 116 of 294