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City of Elk River Officer Spotlight <br />Northern Lights Award Submission to MAGC <br />Tell about the problem or opportunity that prompted this project. <br />Many new officers have been hired over the past couple of years and we saw an opportunity to <br />introduce the new officers to the community in a fun way. This expanded to include some of our more <br />senior officers as well. <br />Who was your intended audience? <br />Elk River residents as well as intividuals that follow our ERPD social media accounts. <br />What were your measurable achievements? <br />We measured our success by the engagement on social media/ reach, reactions, and comments. These <br />videos had some of the highest engagement on our social media platforms. <br />Bailey Roscoe Video - Facebook <br />People Reached: 164,079 <br />Engagement: 7,700+ <br />YouTube - 16,148 views <br />Pat Bendel Video - Facebook <br />People Reached: 14,189 <br />Engagement: 765 <br />YouTube - 578 views <br />What costs and resources were used? <br />Videos were done in house and only required staff time. <br />Page 32 of 381 <br />