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Background <br />■ Amendment supporting increased sign heights for C3 <br />and MU-ERP properties along Hwy 169 <br />■ Response to visual impacts - Hwy 169 <br />■ Staff recommend increasing sign height to 40-feet <br />above the adjacent main line highway grade <br />■ Supported by industry research (55-MPH corridor) <br />■ Consistent with McDonalds sign PUD amendment <br />■ Consistent with Holiday Gas variance <br />Page 154 of <br />