Laserfiche WebLink
HANDOUT AT MEETING - Utility Dive Article <br />https://www.util ityd ive.com/spons/municipal-utilities-boost-engagement-with-hyper-local-tactics/706727/ <br />0 UTILITYDIVE <br />SPONSORED <br />Municipal utilities boost <br />engagement with hyper -local <br />tactics <br />Published Feb. 12, 2024 <br />istockphoto.com/Jacob Wackerhausen <br />SPONSORED CONTENT BY Q <br />ouestline <br />Small utility, big impact <br />Currently, there are nearly 2,000 municipal utilities (also known <br />as public power utilities) across the United States. With their <br />strong ties to the community, municipal utilities have myriad <br />opportunities for building long-term customer satisfaction. <br />Recent data illustrates that municipal utilities are seeing an uptick <br />in customer engagement. Questline Digital's 2023 Energy Utility <br />Benchmarks Report finds that municipal utilities achieved higher <br />engagement with their email communications compared to other <br />utility types, including investor -owned utilities (IOUs). In fact, <br />municipal utilities experienced the highest overall click -through <br />rate of all utility types at 3.4%. <br />For Elk River Municipal Utilities (ERMU), hyper -local initiatives <br />have had a significant impact on customer engagement. The utility <br />serves a population of about 28,000 customers (with 13,000 <br />metered accounts) in Minnesota. <br />"I think the ability for Elk River to act locally allows customer <br />engagement to come more naturally to us," says Tony Mauren, <br />