4.5 SR 10-02-2023 - Laserfiche WebLink

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b. In addition to signage, Primary Sponsor is granted the related naming rights assets enumerated and depicted in Exhibit A. c. The City will fabricate and install the signage and related naming rights assets and will own, maintain, and replace (if required due to normal wear and tear) during the term of this Agreement. d. The City and Primary Sponsor will work together to develop a signage package and a budget for the signage and additional naming rights assets. The City will pay the first $65,000 in costs for the initial fabrication and installation of the signage and additional naming rights assets. Primary Sponsor will be responsible for any costs in excess of $65,000. e. Primary Sponsor will also be responsible for any future costs for signage or other naming rights assets related to a request by Primary Sponsor to modify or change the name or logo of the Facility. Article II Exclusivity 1. Exclusivity. Primary Sponsor will have category exclusivity for all advertising within the defined as a retail business engaged exclusively or primarily in furniture and/or garden center sales. By way of example, this would include, but not be limited to, businesses such as Hom Furniture, Ashley Furniture, By The Yard, etc. Competitors do not include businesses such as Target, Walmart, Menards, etc., that may sell furniture and/or have a home and garden center, but are not engaged exclusively or primarily in retail furniture and/or home and garden center sales or outdoor sheds and furnishings. 2. Secondary Sponsors. The City reserves the right to sell advertising and entitlement to secondary sponsors, excluding Competitors Sponsors, as set forth herein for naming of other current or future physical spaces within the Facility, including the two ice rinks, the turf facility, the senior center, locker rooms, conference rooms, the second level event center, and such other areas as may be delineated or added in the future. The City also reserves the right to sell entitlement to Secondary Sponsors for naming of other Facility assets including, but not limited to, dasher board signs, Zamboni wraps, etc. Article III Contribution Primary Sixty-Five Thousand and 00/100 dollars ($65,000.00) payable in full on the Effective Date of this Agreement. Thereafter, on or before each annual anniversary of the Effective Date, each year during the term of this Agreement, Primary Sponsor shall make an annual contribution of Sixty- Five Thousand and 00/100 dollars ($65,000.00). 2