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Division: <br />Completed b <br />Performance Measures & Goals for 2024 <br />ILiquor <br />Joe Audette <br />Performance Measure <br />2020 Actual <br />2021 Actual <br />2022 Actual <br />2023 Estimated <br />2023 YTD <br />2024 Projected <br />Customer Count <br />261,947 <br />291,287 <br />285,953 <br />287 000 <br />99,009 <br />290,000 <br />Avg. Sale per Customer <br />$33.37 <br />$29.64 <br />$29.68 <br />$29 <br />$29.00 <br />$29 <br />Gross Profit % <br />29% <br />29% <br />28% <br />28% <br />28% <br />28% <br />Labor Costs as % of Sales <br />10.95% <br />11.59% <br />11.62% <br />12% <br />12.68% <br />13% <br /># of Deliveries <br />78 <br />685 <br />318 <br />450 <br />141 <br />1000 <br />Division Goal <br />Goal Objective/Task <br />Promote community value of liquor operations <br />Promote a unified "message" paired with liquor transfers and a better knowledge of where consumer <br />dollars go. We also do community projects <br />Improve number of delivery sales and items offered <br />Improve delivery messaging and establish customer base. Get Northbound online with new delivery <br />software <br />Recruit and retain staff <br />Explore new strategies to recruit and retain liquor store employees. <br />