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Division: <br />Completed b <br />Performance Measures & Goals for 2024 <br />lCommunications <br />Tina Allard, City Clerk <br />Performance Measure <br />2020 Actual <br />2021 Actual <br />2022 Actual <br />2023 Estimated <br />2023 YTD <br />2024 Projected <br /># of pages viewed on website <br />520,021 <br />524,976 <br />565,175 <br />480,000 <br />222 385 <br />500,000 <br />Visitors to the website <br />446,230 <br />469,342 <br />477,701 <br />480,000 <br />68,248 <br />484,000 <br />Total number of productions <br />31 <br />69 <br />72 <br />72 <br />36 <br />72 <br />YouTube views <br />5,092 <br />9,180 <br />12,600 <br />20,000 <br />12,100 <br />22,000 <br />YouTube impressions <br />31,448 <br />71,600 <br />92,700 <br />200 000 <br />188,500 <br />200,000 <br />Facebook followers <br />3,509 <br />n/a <br />5,269 <br />6,000 <br />5,708 <br />6 500 <br />Facebook Page Visits <br />N/A <br />n/a <br />27,638 <br />32,000 <br />14,558 <br />35 000 <br />Facebook total reach <br />774,895 <br />n/a <br />190,141 <br />350,000 <br />297,813 <br />350,000 <br />Division Goal <br />Goal Objective/Task <br />Enhance community awareness of city functions and <br />amenities <br />Market Furniture and Things Center <br />Market Liquor Operations <br />169 Redefine Communications Effort <br />Design and execute dedicated communications campaigns across multiple media platforms for city <br />programs and educational campaigns. <br />Public education <br />Distribute public service announcements, notices, and educational videos though various media tools. <br />Unified messaging to build public trust and transparency <br />Work with departments to ensure the delivery of internal and external communications is united and <br />consistent with the city message, brand, tone, and vision. <br />Graphic design services <br />Photography, signage, logo creation, design creation, and brand consistency throughout each program. <br />