7.2 SR 07-17-2023 - Laserfiche WebLink

Home Browse Search

Culver's of Elk River, MN 13065 Orono Parkway Elk River, MN 55330 Amendment- Responses Proposed Changes We are seeking conditional use approval for an additional menu board to be placed in a double drive-thru lane with the sign area of 45 sq. ft. that would be tailored to the specific needs to provide current consumer education to Culver's extensive menu. Culver's Franchising Systems (CFS) provides a Brand Standard menu board (MB-DT-46) for all its locations nationwide. Per code; Menu Boards: No more than thirty-two (32) square feet in sign area for each sign. Unnecessary hardships include: 1) Incompatibility with the Culver's Franchise System Brand Standards; 2) Limitation of the displayed point of purchase (menu) information; 3) It limits the distribution and display of system wide information; 4) affects the efficient operation of the drive thru. Culver's offers so much more than just burgers that customers will not be able to easily view the entirety of Culver's extensive menu. Deleted products, or information about them, will result from any reduction in the size of the Brand Standard Menu Board. Incomplete product identification carries through to education of the consumer, which can translate to longer times in the drive thru and potential traffic congestion. Culver's offers so much more than just burgers that customers will not be able to easily view the entirety of Culver's extensive menu. Granting approval will improve consumer product education, while enhancing movement in an efficient clean clutter free drive thru, improving the implementation of signage with respect to the intent of Menu Boards. Providing incomplete product identification affects the efficient operation of the drive-thru. Consumers and tourists will not be able to easily view the entirety of Culver's extensive menu, which will cause delays in the operation of the drive-thru, potential congestion and create traffic hazards due to more time spent per order due to questions, lack of clarity, etc. The granting of this use will not adversely affect the public's health, safety, morals, prosperity, or general welfare in which this property is located. The granting of the conditional use will not adversely affect the rights of adjacent landowners or residents. The proposed request will not impair an adequate supply of light and air to the adjacent property, or substantially increase the congestion of the public streets. Or increase the danger of fire, or endanger the public safety, or substantially diminish or impair the property values within the neighborhood. Granting this request will improve community appearance, and present better consumer product education. Our request is harmonious to the overall intent of the sign r