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7 ELK RIVER PARKS & RECREATIONDRAFT <br />THE STATE OF YOUTH ATHLETICS <br />Nationally, youth athletics is changing dramatically. From spending to specialization, safety to expectations, the <br />standards that facilities and associations are being held to keep rising. <br />SPENDING <br />Youth sports has become big business. Between equipment and fees, many <br />families can expect to spend at least $500 per athlete, per season. At higher levels <br />of competition, such as traveling and club, that price tag can easily reach into the <br />thousands of dollars. Scholarships, equipment swaps, and other programs may <br />help blunt that cost for some families, but in general youth sports represent a real <br />fi nancial commitment. Spending on youth sports has risen approximately 55% from <br />2010 to 2017 and represented about $19 billion in spending annually in the US <br />before the pandemic. By population, this means that Minnesotans spend more than <br />$325 million per year on youth sports. This trend does not show signs of slowing <br />down and spending is expected to continue to grow. <br />One of the reasons that traveling and club sports become more expensive so <br />quickly is participation in tournaments. Tournament registration fees, gas, food, and <br />lodging all get added to team fees and equipment spending. <br />Many Cities have recognized the value of youth athletics and see it as an economic <br />development opportunity. Elite facilities draw families to a community to live and <br />work. They also bring in outside spending through games and tournaments. The <br />Minnesota Amateur Sports Commission (MASC) is a statewide group that has <br />economic development as their primary purpose. MASC operates facilities across <br />the state, including the National Sports Center in Blaine, plus ten other facilities <br />that bring tourism dollars to the state. A 2018 study found visitors to MASC facilities <br />spent $76.6 Million that year alone. <br />Elk River has developed a great facility for hosting tournaments in the Youth Athletic <br />Complex. The primary issue from an economic development perspective is the <br />location of the complex, relative to the commercial nodes in Elk River (visitors <br />coming from the metro are more likely to stop in Ramsey or Otsego), and a <br />lack of lodging options locally to help keep dollars in the community. The <br />other facilities in Elk River are better positioned to capture food, drink, and <br />gas spending. <br />SPECIALIZATION <br />More and more athletes are opting to specialize in specifi c sports. This <br />may be due to really loving a particular sport, feeling pressure from <br />coaches or parents to participate in off -season training or second <br />seasons, or the perception that specialization will allow them to get <br />better at sport specifi c skills. While research is showing benefi ts to cross <br />training, trends still show specialization occurring more and more. <br />The implications of this for facilities are longer/more seasons for specifi c <br />sports and demand for specialized training facilities and coaches. The city of <br />Elk River has seen pressure for early and late season use on fi elds. Additionally, <br />some of the diamonds are striped to accommodate other sports that use <br />fi elds in the fall. This demand makes it more challenging for maintenance, resting <br />fi elds, and protecting them when they are vulnerable during freeze/thaw cycles or <br />after weather events. The recent addition of turf at the Furniture and Things Center has <br />started to relieve some of the pressure, particularly after weather events. <br />“Spending on youth sports has risen <br />approximately 55% from 2010 to 2017 <br />and represented about $19 billion in <br />spending annually in the US before the <br />pandemic. By population, this means <br />that Minnesotans spend more than <br />$325 million per year on youth sports”. <br />55% <br />2010 2017