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<br />OPPORTUNITIES THREATS <br /> New retail and business uses  Competing retail both locally <br />(internal) and from surrounding <br /> New customer base <br />communities (external) <br /> Rehabilitation of existing <br /> Lack of commuter rail stop in Downtown <br />buildings <br /> Possible bypass of Highway 10 <br /> More public gathering spaces for <br />social activities <br /> Continued expansion of <br /> Outdoor dining <br />Otsego/Highway 101 area <br /> Blank slate north of railroad tracks <br /> Traffic issues (congestion, <br /> More riverfront development <br />increased traffic, crossing <br /> More access to River <br />Highway 10, etc) <br /> Tie north and south areas <br /> Value of housing stock going down <br />together <br /> Land speculators (buying homes and <br />renting them until they can put together <br /> More residential <br />large enough parcel to develop on) <br />development <br /> Economic fluctuations in general <br /> Moving west of Downtown to <br /> Noise (Highway 10 and railroad) <br />develop <br /> Not leasing out existing retail in new <br /> Enhance Heinke Center <br />redevelopment projects <br /> Current redevelopment efforts lend <br /> Land locked for River access/trail <br />credibility to outside investors <br /> Market saturation <br /> North Star Rail and depot <br /> Raising rents for existing businesses <br />location <br /> Through traffic <br /> Screen railroad tracks and create <br />buffers <br /> Increasing land acquisition costs <br /> Put in trail system along the <br /> Changes in eminent domain laws <br />River <br /> Fear of change <br /> Promote an authentic Downtown <br /> Construction stress on existing businesses <br /> Incubator businesses <br /> Lifestyle to support Downtown <br />(convenience, price vs. nostalgia, lack of <br /> Corridor to cross Highway 10 and <br />interest and lack of wanted/needed <br />railroad tracks <br />services) <br /> Attract more residents to live <br /> Cost to upkeep aging real estate <br />Downtown <br /> Interest in viable business that wants to <br />expand (no are to expand to Downtown or <br />viability is no longer there since interest <br />has moved elsewhere in the community) <br /> <br />Note: <br />1. Items highlighted in bold under Opportunities are things we need to look to do in the <br />future and takes into account our strengths and weaknesses as we move forward. <br /> <br />2. Items highlighted in bold under Threats are things we need to address to stay <br />competitive. <br /> <br /> <br /> <br /> <br />