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2. EDSR 08-15-2022
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2. EDSR 08-15-2022
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Performance Measures & Goals for 2023 <br />Division:Economic Development <br />Completed by:Brent O'NeilDRAFT FOR WORKSHOP <br />Date:August 10, 2022 <br />Performance Measure2020 Actual2021 Actual2022 Estimated2022 YTD2023 Projected <br />GrowMN Partnership Visits <br />18 <br />Business Engagements (BRE) <br />50 <br />Prospect Engagements <br />36 <br />Facilitate Site Visits to Elk River <br />31424 <br />Commercial - Industrial permit <br />value <br />$20,000,000 $58,000,000 $35,000,000 $56,000,000 $50,000,000 <br />Net impressions from placed ads <br />355,000310,000110,000 <br />350,000250,000 <br />EDA Website Traffic <br />5,0005,0001250 (thru Q1) <br />5,0005,200 <br />Division Goal Goal Objective/Task <br />Continue to conduct BRE visits, and to receive feedback on city factors impacting <br />Support Elk River's existing businesses through <br />businesses. Provide technical assistance as necessary and through feedback ensure <br />relationship building, programmatic offerings, and high <br />economic development programs of the city are in line with business needs and utilization. <br />quality city services <br />Support businesses through stated needs such as workforce development and recruitment. <br />Continue to market and promote the community. Make contact with prospective businesses <br />and siting professionals and specifically highlighting the community's strengths. Market <br />existing properties (EDA and private) and capture opportunities for land development and <br />Attract new business development to Elk River to build <br />assembly. Direct targeted focus on specific sectors, including those identified in the EDA <br />the City's economic vibrancy, job offerings and tax base <br />strategic plan: precision manufacturing, renewable energy, regional distribution, biomedial <br />manufacturers, and health care services. Promote available properties on MNCAR and other <br />marketing vehicles. <br />Proactively support the community and businesses impacted by the 169 Redefine Project. <br />Set up a mechanism for communication among businesses in conjunction with Public Works, <br />Support impacted businesses and capitalize on <br />City Communications team, and MN/DOT. Provide resources to address challenges created <br />opportunities associated with the 169 Redefine Project <br />during the project and facilitate business relocation within the city if necessary. Foster and <br />promote new opportunities created from implementation of the project. <br />Support beautification efforts, public art, events, and investments that attract visitors to Elk <br />Consider new programs that promote the community <br />River. Direct investment in certain programs may lead to enhanced community perception <br />image and support local tourism. <br />and increase in visitors to Elk River. <br />Continue to work with Sherburne County, Elk River Area Chamber of Commerce, <br />Partner with peer organizations <br />GreaterMSP, DEED, MN Marketing Partnership, ERMU, and Elk River Schools. <br />Keep a detailed and regularly-updated inventory of properties which may be suitable for <br />Maintain an inventory of private and public properties <br />developent and likely available to promote to business prospects. In addition to utilizing the <br />available for future development <br />MNCAR system for actively available properties, also identify properties in coordination with <br />Maintain financial incentives to enhance economic Maximize and leverage city programs, MnDEED monies, Initiative Foundation, Sherburne <br />developmentCounty Revolving Loan Fund and other financial tools and incentives <br />Build off the momentum Together Elk River delivered throughout the Covid pandemic to <br />Position the Together Elk River campaign/brand to <br />support prevailing economic matters in the community such as workforce recruitment and <br />support ongoing community priorities and challenges. <br />the 169 Redefine project. <br />Increase the number of companies actively <br />manufacturing products or components of products <br />Work with ERMU and Environmental Departments <br />directly or indirectly used in renewable energy or energy <br />efficiency by 2024 <br />
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