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Performance Measures & Goals for 2023 <br />Division:Communications <br />Completed by:Tina Allard, City Clerk <br /> 2020 Actual2021 Actual2022 Estimated2022 YTD2023 Projected <br /># of pages viewed on website520,021524,976520,000200,535500,000 <br />Visitors to the website446,230469,342450,000352,667500,000 <br />Total number of productions3169652265 <br />YouTube views5,0929,1806,5005,65810,000 <br />YouTube impressions31,44871,60045,00046,00080,000 <br />Facebook followers3,509Not available5,0004,7625,000 <br />Facebook Page VisitsN/AN/AN/A6,82713,000 <br />Facebook total reach774,895Not available550,000255,905550,000 <br />Division Goal Goal Objective/Task <br />Market Furniture and Things Center. <br />Market Liquor Operations <br />Enhance community awareness of city functions <br />and amenities <br />169 Redefine Communications Effort <br />Design and execute dedicated communications campaigns across mulitple media <br />platforms, such as Active Elk River, Farmer's Market, and Elk Riverfest. <br />Distribute public service announcements, notices, and educational videos though <br />Public education <br />various media tools. <br />Unified messaging to build public trust and Work with departments to ensure the delivery of internal and external communications <br />transparencyis unitied and consistent with the city message, brand, tone, and vision. <br />Photography, signage, logo creation, design creation, and brand consistency <br />Graphic design services <br />throughout each program. <br />