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Performance Measures & Goals for 2023 <br />Division:Liquor <br />Completed by:Joe Audette <br />Performance Measure2020 Actual2021 Actual2022 Estimated2022 YTD2023 Projected <br />Customer Count261,947291,287290,000103,362235,000 <br />Avg. Sale per Customer$33.37 $29.64 $28 $28.55 $28 <br />Gross Profit %29%29%29%29%29% <br />Labor Costs as % of Sales10.95%11.59%11%11.62%12% <br /># of Deliveries786858001811000 <br />Division GoalGoal Objective/Task <br />Promote a unified "message" paired with liquor transfers and a better knowledge of <br />Promote community value of liquor operations <br />where consumer dollars go. We also do community projects <br />Improve delivery messaging and establish customer base. Get Northbound online <br />Improve number of delivery sales and items offered <br />with new delivery software <br />Recruit and retain staffExplore new strategies to recruit and retain liquor store employees. <br />