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Request for Action <br />To <br />Item Number <br />Council and Mayor <br />4.13 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />Consent <br />June 6, 2022 <br />Tim Dalton, FT Center Superintendent <br />Item Description <br />Reviewed by <br />Approve elements of facility Ice User Groups <br />Cal Portner, City Administrator <br />Branding Proposal for the Furniture and Things <br />Reviewed by <br />Community Event Center <br />Action Requested <br />Approve, by motion, select elements of the Facility Ice User Group's Branding Proposal for the Furniture and <br />Things Community Event Center, as approved by the Branding Task Force and the Multipurpose Facility <br />Advisory Commission. <br />Background/Discussion <br />The Branding Task Force met with the major facility ice user groups, ERHS hockey, ER youth hockey, and the <br />ER Figure Skating Club to determine their desires for branding and displays within the Furniture and Things <br />Community Event Center. <br />The Task Force reviewed the ice user group's proposal and made its recommendation to the Multipurpose Facility <br />Advisory Commission regarding the branding elements. At the May 31, 2022, Special Meeting, the MPF Advisory <br />Commission approved the production and placement of several of the proposed branding elements. <br />Financial Impact <br />The total cost to produce and install the branding elements approved is approximately $36,805, excluding any <br />needed building modifications or electrical work. The ice user groups have indicated a willingness to fundraise and <br />finance the production and installation of the branding elements listed. <br />Mission/Policy/Goal <br />Develop and facilitate effective branding for the Furniture and Things Community Event Center. <br />Attachments <br />Presentation detailing KJ Branding, mock-ups & pricing <br />List of branding elements approved by the MPF Advisory Commission <br />Furniture and Things Brand Guidelines <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires pi ospei l_ y. <br />M <br />TUREJ <br />Updated.• August 2020 <br />