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Community/Place Brand: Powered by Nature <br />Place brand reflects what a place is currently and what it can or wants to be in the future. It can be <br />used by a community to compete with other markets, co -branding, or for tourism to attract visitors. <br />For example, I V New York. <br />It is meant to evoke a certain emotional feel and can be utilized by anyone in the community. It is <br />used to tell a story and build a united, shared vision and identity. The Powered by Nature brand was <br />created via the Economic Development Authority approximately 2011. <br />Powered by Nature is meant to have multiple meanings/themes. Examples include: <br />■ The nature of our people (outdoorsy, disposition, active, energized) <br />■ Power/energy connections (Energy City, LEED certifications, Elk River Municipal Utilities, <br />Great River Energy, Cargill, downtown) <br />The connection to rivers and its current and energy along with our history such as <br />waterpower with the old dam. <br />Energy -minded/ sustainability <br />Powered by Nature Brand Promise: For people who want to breathe the outdoors, yet want access <br />to big city amenities, Elk River is an emerging small city where the Elk and Mississippi Rivers flow <br />together on the fringe of the Twin Cities and where the heart is powered by its nature so you are <br />energized and inspired to make a difference. <br />P 0 W E R E 0 0 r <br />Af <br />U IN ?"& E <br />SINGLE LINE OF TEXT HERE <br />P O W E R E D 0 i <br />'04A E <br />SINGLE LINE OF TEXT HERE <br />