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What Do Municipality Professionals Care About? <br />VALUE PROPOSITIONS <br />What are the impacts of <br />national, regional and <br />community events? <br />Business Continuity <br />How many customers did <br />an event drive? What are <br />the visitors’ demographics? <br />Public Events <br />What are the strengths of a city <br />and its specific venues? Where <br />are there opportunities? <br />Strategy & Planning <br />Is a certain area of our city <br />underperforming and/or <br />ripe for redevelopment? <br />Development <br />What are the visitation <br />patterns among residents, <br />visitors, and employees? <br />Visits <br />Where do people go outside of <br />our city to spend money? What <br />brand affinities to they have? <br />Leakage