7.1. EDSR 03-21-2022 - Laserfiche WebLink

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7.1 EDSR Handout 03-21-2022 orangeBa�� CREATIVE 3.16.2022 ELK001 Name City of Elk River 169 Redefine Marketing Project, 2022-2024 500 N. Pine Street, Suite 203 Chaska, MN 55318 John Gamades 952.994.0682 john@orangebal Icreative.com Name City of Elk River Contact Brent O'Neil Email BOneil@ElkRiverMN.gov • We will be working from the Together Elk River branded marketing materials, leveraging the existing foundation that has been set and is already recognized. This eliminates any costs associated with creating a new "shop local" brand. • We will also continue leveraging the existing #TogetherElkRiver hashtag. • The goal of this marketing project will be to promote the positive outcomes that will come from the work, keep morale in the community high during the project, and address the "elephant in the room" reality that this will come with some challenges. • The audience for this campaign will primarily be local customers and the Elk River community. They wield the most power to create a positive impact for local businesses. It will be much harder to capture the attention of commuters and travelers as we lack some of the social media connections to these individuals and they will likely be looking for alternative routes during the project. • The project will be done in close collaboration with the Together Elk River Committee. This relationship will be especially key as we are developing social content that communicates project progress and timing, as well as helping connect OrangeBall with local businesses as needed. Pricing below is based on a combination of design/creative time as well as communication time. PRINT CAMPAIGN -$3,300 (See examples on pages 3-4) • Develop three pieces of print collateral for businesses: A handout (postcard or brochure), a table%ounter tent, and a poster • The print will be designed to focus on the positive outcomes that the community will experience when the project is completed, reminders to continue shopping local, and information on where to find the latest project updates. • Pricing does not include printing costs. OrangeBall to provide print-ready digital files for all pieces. SOCIAL CAMPAIGNS (May-Oct 2022, May-Oct 2023, May-Oct 2024) -$5,400/year (See examples on pages 3-4) • The social media campaign will include two posts/week on Tuesdays and Thursdays, created by OrangeBall, starting in May of each year and wrapping up in October. We will post less in May and October and more during the middle of the project. - May: 4-5 posts (Tuesdays ONLY) - June: 8-9 posts (Tuesdays/Thursdays) - July: 8-9 posts (Tuesdays/Thursdays) - August: 9-10 posts (Tuesdays/Thursdays) - September: 8-9 posts (Tuesdays/Thursdays) - October: 4-5 posts (Tuesdays ONLY) - If desired and budget allows, we can look at adding additional posts in April and November as well. • Tuesday Topics: Shop Local, Support Our Businesses, Construction Updates, Celebrating Progress, Business Spotlights, Events • Thursday Topics: Construction Updates, Weekend Updates, Getting Around Town, Events • OrangeBall creates social posts/content, your team posts them to social accounts • TOTAL: 43-45 posts/year, depending on the calendar Print Campaign Downpayment: $1,350 - Upon signed approval of proposal. Due upon receipt. Print Campaign Payment 2: $1,350 - Due upon delivery of inessaging deliverables. (Plus any client-approved additional time spent) May and October Social Campaign Payments: $600/month, billed at the end of each month. June-September (6) Monthly Social Campaign Payments: $1,050/month, billed at the end of each month.