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Economic Development Authority Minutes Page 3 January 18, 2022 7.4 Together Elk River — 169 Redefine Mr. O'Neil presented the staff report. The Commission discussed the possibility of hiring a consultant or public relations firm to help with communication. Messaging would need to be different depending on the phase of the project and the disruption to local businesses, traffic, and accessibility. Commissioner Blesener stated that, as a part of the Together Elk River committee, he noted the committee members had great ideas but no "horsepower" to execute the ideas. Working with a professional agency would allow for more action. He encouraged any information to help residents understand or predict what is coming. Commissioner Westgaard added that Sherburne County has some upcoming projects that the city can partner with, such as the realignment of County Road 33 starting in 2023. The city and county can collaborate on communication. The Commission recommended starting the process of discussing communication options. If a professional was retained, the EDA would need to determine how far the $10,000 budgeted would go toward implementing a plan and determine other sources of funding. 7.5 General Updates Mr. O'Neil presented the staff report. Mr. O'Neil proposed merging the EDA and city Facebook accounts to reach a larger audience. Mr. O'Neil recommended a joint session of the HRA and EDA to receive information on the Placer.ai software after the Economic Development department was at staff capacity. Mr. O'Neil stated that Ryan Hardin, real estate broker at Hardin Companies, would like to meet with the EDA to strategize on the three properties for sale. 8. Adjournment There being no further business, President Tveite adjourned the meeting of the Elk River Economic Development Authority at 6:00 p.m. P 0 1 E R I I I1 NATURE