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Request for Action <br />To <br />Item Number <br />Mayor and Council <br />4.8 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />Consent <br />November 15, 2021 <br />Joe Audette, Liquor Operations Manager <br />Item Description <br />Reviewed by <br />Resolution: Accept Donations from Liquor <br />Lori Ziemer, Finance Director <br />Reviewed by <br />Operations Fundraiser <br />Cal Portner, City Administrator <br />Action Requested <br />Adopt, by motion, a resolution acknowledging contributions to the Liquor Operations fundraiser for the benefit <br />of the Elk River Fire Department. <br />Background/Discussion <br />Coors approached the Minnesota Municipal Beverage Association regarding a hyper -localized Fire Department <br />fundraiser. <br />Staff decided this would be good recognition for the liquor stores and an opportunity to support the Fire <br />Department. Customers were given the opportunity to make a monetary donation at time of purchase, bid on silent <br />auction items donated by vendors, and a dollar pledge per case of Coors sold during the promotional period of <br />8/1/21- 9/11/21. <br />An event was held at Northbound and Westbound Liquors on Friday, August 27 including a ladder truck, jaws of <br />life extraction event, food trucks, and silent auction items. This was the third annual ERFD fundraiser event and a <br />total of $9,240 was raised for the Elk River Fire Department to be used towards thermal imaging and extrication <br />equipment. <br />Financial Impact <br />$9,240 donations for Elk River Fire Department. <br />Mission/Policy/Goal <br />Community engagement that encourages and inspires prosperity. <br />Attachments <br />■ Resolution <br />■ Fundraiser Event Recap <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires pi ospei ly. <br />M <br />TUREJ <br />Updated.• August 2020 <br />