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Prioritize Wayfinding <br />In 2020, the city completed the final phase of the adopted <br />Wayfinding MasterPlan. The plan ensures consistency and <br />continuity for all city signage throughout Elk River and <br />enhances the overall brand of the community. Wayfinding <br />also helps to market city amenities and promote economic <br />development. As the next step in the city's wayfinding <br />campaign, Elk River should consider establishing down- <br />town gateway signage at Jackson Avenue and Railroad <br />Drive, Main Street and Parrish Avenue, and Main Street <br />between Highway 169 and Highway 10. <br />Engage Students in the Design of Banners <br />In addition to gateway signage, the city should consider <br />developing standard streetlight banners that can be <br />displayed year-round in the downtown as well as seasonal <br />and temporary streetlight banners to provide variety and <br />interest. The city should work with the school district to <br />engage students in an art competition to design streetlight <br />banners that represent what the community means to <br />them. The city can ensure student designs complement <br />the overall branding strategy for the downtown by setting <br />a theme for colors and design elements that should be <br />utilized. Utilizing student art in these banners would set <br />the community apart and highlight one of its greatest <br />assets, its schools. <br />Student Designed Banner, Fairfield CT <br />68 Economic Development Plan • Elk River Comprehensive Plan <br />I07CL\arr976*1SMAI�VWVKO101WO <br />