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In case you missed it... <br />Yes. We know we’re all busy and with no time to keep up with updates, news, press releases, emails <br />and everything else going on. We got you, no worries. We strive to stay on top of the latest economic <br />development trends and when we find something new that may be relevant and of value to you, we <br />make sure you are on top of it. So,here is a summary of the most relevant updates published through <br />the Golden Shovel's newsletter “Economic Developer's EDGE”. <br />Check them out and feel free to let us know if you have an update to share with your audience <br />and how we can help you spread the word! <br />When is the Best Time to Redesign an Economic Development Website? <br />Do most of your leads come from your website? If your site is outdated, you may be losing leads every day while your competition is busy converting <br />those leads into revenue. Needless to say, if you're already looking to give your economic development organization (EDO) a general rebrand, a new <br />website should be part of the initiative. However, if you have no upcoming rebrand in the works, yet feel unsure about the effectiveness of your online <br />presence, these 20 questions can help you.Read the full article! <br />How To Use Social Media in Conjunction with Your Economic Development Website <br />Social media plays a powerful role in many people's lives. Harnessing that power can allow your EDO to engage with important stakeholders on a <br />meaningful level, promote your brand, and drive considerable traffic to your website. EDOs that understand the most efficient and effective ways to <br />make the use of those "free" resources have a great advantage. Social media finesse is a skill anyone can learn. <br />In addition to building a broader awareness of your community, social media can strategically increase transparency and improve the level of public <br />service your EDO provides. That loyalty and trust will help build your brand by strengthening relationships, highlighting opportunities, and serving as a <br />ready resource for crisis communication.Read the full article! <br />5