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Economic Development Authority Minutes <br />August 16, 2021 <br />Page 2 <br />Commissioner Wagner agreed. She further stated the New Prospect metrics help to <br />justify the conferences. <br />Commissioner Westgaard agreed and felt the results should be proportionate <br />throughout the metrics, citing an example of for every 50 inquiries, there's 20 leads, <br />and one close. <br />Ms. Eddy stated there could be a lot of inquiries, but the city may not have what is <br />being asked for to get the close, such as available land. <br />It was noted these metrics could help uncover these types of issues. <br />Commissioner Beyer further suggested reviewing the metrics on a quarterly basis. <br />Consensus of the commission to support the division goals provided. <br />Process Mapping <br />Ms. Eddy explained process mapping. <br />Commissioner Wagner asked how data would be imported and how many visits <br />there are to the mapping site in other cities. <br />Ms. Eddy stated CitizenServe houses the data that could be integrated with the <br />mapping software, and she would bring back the visitor data. <br />Chair Tveite stated there is internal and external value in the program and it would <br />be a talking point on business contact and engagement. <br />To Elk River Subcommittee <br />Commissioner Wagner stated a conversation is needed about the implementation of <br />what the program proposes to accomplish. She stated she loves doing the work, but <br />she can't be the person to implement all the campaigns the subcommittee has <br />created. She stated it would be her desire to have staff lead the campaign/initiative. <br />She questioned whether to keep this line item in the budget if there aren't people <br />who can implement it. She stated she doesn't have the capacity as a volunteer to <br />continue implementing the program. <br />Commissioner Blesener noted the $10,000 budget was for marketing materials as <br />opposed to compensating anyone for doing the work that staff could potentially do. <br />Commissioner Wagner stated there should be an internal discussion about whether <br />the communications department can do the work. <br />Chair Tveite stated the whole program has leaned on Commissioner Wagner due to <br />her willingness to tackle the work, but understands it takes a lot of time. <br />rP01EREI er <br />INATUR� <br />