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UTILITIES COMMISSION MEETING <br />TO: FROM: <br />ERMU Commission Michelle Canterbury Executive Administrative Manager <br />MEETING DATE: AGENDA ITEM NUMBER: <br />September 14, 2021 6.1f <br />SUBJECT: <br />Staff Update <br />ACTION REQUESTED: <br />None <br /> <br />DISCUSSION: <br />Inserts for the September billings include a promotional flyer for automatic bill payment <br />and notice of the Cold Weather Rule updates. Attached are copies of the bill inserts. <br /> <br />August and September social media posts will feature a variety of topics including: room <br />for energy savings in your laundry room, simple steps to saving energy, water <br />conservation rebates, National Drive Electric Week, and details on our local EV-ER: <br />Electric Vehicles in Elk River event that ERMU and the City of Elk River will be hosting. <br />Staff will also be posting public service announcements such as dates of upcoming <br />commission meetings, holiday business closures, and trash pickup delays. <br /> <br />The communications department is continually evaluating our social media <br />communications and looking for ways to improve upon it. One strategy that was <br />implemented this year was the increased use of short video clips versus images. These <br />quick 10 second videos are designed to grab the attention of the audience and appeal to <br />social media platform algorithms, which favor moving images. As part of our Adobe <br />membership, we have access to templates and stock videos that can be customized in <br />house for this purpose; this cost-effective option is also a huge time saver. We invite you <br />to follow us on social media to see firsthand how we connect with our customers and <br />our community. <br /> <br />As part of our records management program, efforts are being made to transition to <br />paperless/electronic records. As part of the process, staff has been working to ensure <br />that our permanent records (such as commission packets and meeting minutes) have <br />been scanned and saved electronically prior to destruction. <br /> <br />ATTACHMENTS: <br />Bill Insert Automatic Bill Payment <br />Bill Insert Cold Weather Rule Updates <br />______________________________________________________________________________ <br />Page 1 of 1 <br />93 <br />