5.1. PCSR 08-24-2021 - Laserfiche WebLink

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RI+ i d �O STS Northstar Commercial XCR Commercial Parcels directly adjacent the Northstar Station should The XCR commercial area,including the ERX facility,is a provide supporting restaurant,retail,and service uses such major attraction for outdoor motorsports in the region, as coffee or sandwich shops.This neighborhood node type drawing crowds of upwards of 1,000 visitors to the City commercial should serve those commuters waiting for the for weekly events.Leveraging this established facility and train as well as those working and living in the surrounding other sports facilities is key to continued economic growth neighborhoods. in sports tourism.Commercial uses on the west side of Highway 169 should support the ERX facilities and provide YACCommercial food and beverage options.While commercial uses on the east side of Highway 169 should include the opportunity The Youth Athletic Complex(YAC)commercial area for the expansion of the ERX off-road racing facility as well accommodates much desired commercial options in the as complementary hospitality,hotel,or other accommoda- southeast corner of the City.This area is designated for tions that provide visitors to the ERX facilities with options highway commercial use and should provide dining and to stay in the City while they attend events. retail options that support activity at the YAC and provide visitors to this facility a nearby place to grab food or drinks Conduct a Hotel Needs Study between tournaments or games. Elk River lacks options for hotel accommodations in the City that would support the events that attract thousands to the ERX facility off of Highway 169.To support the ERX facility and capture tourist spending within Elk River,the City should conduct a Hotel Needs Study to determine the viability of hotel development in the City.A Hotel Needs Study should analyze the current hotel and accommoda- tion market,forecast capacity for new hotel rooms based on forecasted tourism growth,determine the projected I■ demand for level of unit supply by quality such as Luxury, Middle Class,or Economy,and identify prime locations to develop visitor accommodations in the City.If the Hotel Needs Study finds the City can support additional accom- modations,the study should be utilized as a marketing tool Example:Station area commercial (Oak Lawn,IL) to advertise and invite hoteliers to the City. 72 Economic Development Plan•Elk River Comprehensive Plan DRAFT FOR REVIEW ONLY