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Performance Measures & Goals for 2022 <br />Division:Liquor <br />Completed by:Joe Audette <br />Date:May 19, 2021 <br />Performance Measure2019 Actual2020 Actual2021Estimated2021 YTD2022 Projected <br />Customer Count293,712261,947290,000103,112290,000 <br />Avg. Sale per Customer$28.47 $33.37 $25.00 $31.78 $28 <br />Gross Profit %29%29%29%29%29% <br />Labor Costs as % of Sales9.82%10.95%11%9.56%11% <br /># of Deliveries78700415800 N/A <br />Division GoalGoal Objective/Task <br />Promote a unified "message" paired with liquor transfers and a better knowledge of <br />Promote community value of liquor operations <br />where consumer dollars go. We also do community projects <br />Improve number of delivery sales and items offeredImprove delivery messaging and establish customer base. <br />Recruit and retain staffExplore new strategies to recruit and retain liquor store employees. <br />