4.1 TERSR 07-19-2021 - Laserfiche WebLink

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Community Business and Employee Appreciation Week! August 23-27 Show your Together Elk River Spirit by sharing your appreciation for local businesses and their employees! Why this? Give our residents and visitors an opportunity to support our local economy and say thanks to local business for all they do to make our community great; highlight community businesses beyond retail and restaurants. • Our local business could use some positive feedback and words of encouragement right now. • We can showcase why these businesses are someplace you’d want to work. • Expose people to business they don’t know about yet, highlight service oriented local offerings (ie you don’t have to drive to the next town over find a yoga studio, a physical therapist, a great cup of coffee, or car repair shop) • Help people tell their friends and neighbors about businesses they need to discover • Support not only the businesses, but the awesome people that make the business what they are • Encourage kindness Budget and Staffing needs from the City • Funding to purchase prizes (at least 10, more would be better) • Digital and print advertising o Print flyers o Purchase newspaper ad and digital advertising • Create a QR code, phone number, and email address to use, plus staff to monitor these • Social media posts for 2 weeks prior, week of and week after We’d like to highlight businesses on social media for two weeks prior to the event. Ideally two businesses per day, so 28 businesses. If they would like to be highlighted, we’d ask them to submit a photo for us to use (could be their building, their staff, their product—whatever they’d like), as well as some talking points that may or may not be used in the post. If there are more than 28 businesses interested, the Chamber could help fill in, or we could have a random drawing to determine which businesses will be highlighted.