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<br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires prosperity <br />Request for Action <br /> <br /> <br />To <br />Economic Development Authority City Beautification Committee <br />Item Number <br />5.1 <br />Agenda Section <br />General Business <br />Meeting Date <br />April 12, 2021 <br />Prepared by <br />Colleen Eddy, Economic Development Specialist <br />Item Description <br />Beautification Policy and Marketing Plan <br />Reviewed by <br />Cal Portner, City Administrator <br />Reviewed by <br /> <br /> <br />Action Requested <br />Item presented for informational purposes. <br /> <br />Background/Discussion <br />The City of Elk River Beautification Committee seeks to recognize commercial/industrial site <br />improvements, commercial/industrial upgrades, landscapes, renovations, restorations, and new structures <br />that are architecturally noteworthy. <br /> <br />A major criterion is how the project visually enhances the surrounding neighborhood and community. <br />How the business incorporates design, maintenance, color, organization, and creativity within the existing <br />community. Improvements to structures, interior/exterior spaces and the landscaping are important <br />elements for consideration. <br /> <br />Prior marketing activities included social media posts, website banner ads, print ads in the Star News, and <br />flyers. Staff is looking for direction on other marketing efforts that the committee would like to compete <br />to help promote the program in 2021. <br /> <br />Financial Impact <br />None <br /> <br />Attachments <br /> City Beautification Policy <br />