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6 <br />Staff worked with the city communications division to <br />create an ad for the Elk River Community Guide. <br />We advertise in this annual publication via a quarter-page <br />full color ad. <br />The guide is sent to all Elk River residents and will be <br />distributed throughout the year in various venues. <br />Marketing and advertising of the HRA Housing <br />Rehabilitation Loan Program continued in 2020 with four <br />quarter-page color ads in the Star News local newspaper <br />and five weeks of billboard position online ads. <br />The ads ran the last four weeks of the year as a kick off to <br />the upcoming spring home improvement season. <br />MARKETING AND ADVERTISING <br />REALTOR’S FORUM <br />The City of Elk River, partnered with the Saint Paul Area <br />Association of Realtors (SPAAR) on the 2020 Realtor’s <br />Forum. <br />The forum was the last in-person meeting before COVID <br />hit. Over 50 people attended the forum, which focused on <br />the local housing market. Speakers included Mayor Dietz, <br />Dan Dixon from Guardian Angels, Dr. Bittman from ISD <br />#728 and city staff from Administration, EDA, <br />Engineering and Environmental.