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TOGETHER ELK RIVER <br />A major accomplishment the EDA achieved in 2020 is the establishment of the Together Elk River campaign. <br />Together Elk River is a community initiative to encourage, engage, and support local businesses, non -profits, and <br />neighbors in need through challenging times. <br />The EDA allocated $10,000 to the initiative and created a subcommittee which included staff from the city and <br />chamber and was lead by Councilwoman Wagner, who was the driving force of campaign. The subcommittee <br />created various task forces within the committee to work on things like developing content for the website, yard <br />signs, billboards, stickers, clings, etc. Other items to help market TER, was a banner which ran in the Star News <br />and the logo and message was displayed on billboards on Hwy. 10 beginning on May 16, 2020. <br />Electronic Billboards across Elk River displayed the Together Elk River Logo. Stickers, window decals and yard <br />signs were distributed. The municipal liquor stores distributed campaign items at each location. Items were also <br />distributed at the farmers market. A coloring contest gained momentum and were posted to social media outlets. <br />Support Together Elk River Spirit meek" ran August 23-29, 2020 and was a success! The city purchased Google Ads, <br />Facebook ads and Boosted Facebook ads that had a reach of over 47,000 impressions. The Together Elk River campaign and Spirit <br />Week were also highlighted on the front page of the Star News two weeks in a row. Downtown banners were printed to <br />showcase the six focus areas of the campaign; Dines, Shops, Plays, Grows, Supports, and Gives. They were <br />installed right in time for Spirit Week. <br />The Together Elk River Sub -committee created a Brand Ambassador group to help promote and support the <br />campaign, as well as offer input and ideas on how the group can continue to grow and support the program. <br />We ended 2020 with a Holiday message from Elk River businesses: <br />A simple "thank you" wasn't enough to all who've continued to patronize small businesses during the uncertain <br />times we've all been faced with in 2020. After all, we're in this #TogetherElkR.iver! <br />14 fir <br />'.ity of Elk River <br />conomic Development Authority <br />