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EXHIBIT A <br />Integration and Branding Activities and Opportunities <br />Cafe Integration <br />• Branded signage to be displayed above the Cafe main counter. <br />• Integration into signage at all MPF Upper Level Entrances. <br />• Opportunity to display and distribute promotional materials within the MPF <br />• Inclusion of the Cafe Logo in all city -produced marketing materials and <br />communication. <br />Interior Branding <br />• Inclusion of Serrano Brothers Catering in a rotation of advertising messages <br />displayed on video displays located between the Premier Rink Viewing <br />Windows. <br />• Inclusion of the Serrano Brothers Catering logo and brand messaging on the <br />facility wide IPTV system. <br />• Integration into interior directional signage and ancillary messaging found in <br />the MPF <br />Rink Branding <br />• Two (2) X x S' dasherboards will be strategically placed on each ice rink in the <br />MPF for maximum visibility. <br />Video Display Exposure <br />• Logo exposure and/or video exposure in an advertising rotation displayed on <br />premier video screens throughout events where video screens are in <br />operation. <br />Fieldhouse Branding <br />• One (1) wall banner prominently featuring Serrano Brothers Catering logo <br />and messaging. <br />Senior Center Integration <br />• Serrano Brothers Catering will be promoted inside the Senior Activity Center <br />with table tents and a posted menu promoting items available at the Cafe. <br />Digital Activation <br />• Inclusion on the official website and social media pages of the MPF <br />• Inclusion in e-newsletters and other digital communication distributed by the <br />city in connection to the MPF and any affiliated programs. <br />111752655.4 ) A-1 <br />EL185-44-683214.v4 <br />