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<br />SUMMARY OF RESEARCH AND RECOMMENDED STRATEGIES <br />EDA STRATEGIC PLAN 47 <br />drawing media attention to them. And there may be unrealized opportunities to cross- <br />market Elk River’s retailers and other events to ERX attendees. <br />Strategies/Actions <br />13a. Explore methods for cross-marketing Elk River’s stores, restaurants, and <br />complementary events to visitors, participants, spectators and attendees of Elk <br />River’s sports events, mountain biking courses, and ERX events. <br />13b. Solicit news coverage and other publicity for the broad range of events that are <br />hosted in Elk River, and the quality of its parks, facilities and event venues. <br />