EDA Special Meeting Packet 11-09-2020

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SUMMARY OF RESEARCH AND RECOMMENDED STRATEGIES EDA STRATEGIC PLAN 23 1. STRATEGY: HIGHWAY 169 REDEFINE The reconstruction of Highway 169 raises concerns and presents opportunities. In the short run it will present challenges for highway oriented businesses, with additional barriers to access. In the long new the reconstruction will relieve traffic congestion that has itself been an impediment to business success. It will make some properties along the freeway more desirable for new development and redevelopment. And it will provide an opportunity for enhancements that can contribute to Elk River’s branding. Cities can impact highway design in ways that a) add artistic elements, distinctive features or branding, b) ensure adequate wayfinding to highway oriented businesses and downtown areas, c) maintain access to businesses during construction. The images below are taken from highway redevelopment projects, and demonstrate construction enhancements that have been done in other cities. It would be timely for the City to engage substantively with the 169 Redefine project planning in new ways to ensure that impacts to businesses are being mitigated, and potential opportunities for City branding and beautification are part of the conversation. I-35E Noise Wall, Vadnais Heights Burnsville Parkway Bridge, Burnsville Strategies/Actions 1a. Prepare and implement a City advocacy strategy for the 169 Redefine project. It should include a constructive statement of Elk River’s aspirations for desired outcomes from the project, including elements such as signage to downtown Elk River and enhancements that add distinctiveness to Elk River’s northern gateway. It should note the importance of mitigating impacts to existing businesses, and of providing effective temporary wayfinding and physical access. The strategy would map out an action plan for sustained advocacy throughout the duration of the project.