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Request for Action <br />To <br />Item Number <br />Mayor and Ci T Council <br />8.1 <br />Agenda Section <br />Meeting Date <br />Prepared by <br />General Business <br />October 19, 2020 <br />Cal Portner, City Administrator <br />Item Description <br />Reviewed by <br />Naming Rights Agreement <br />Reviewed by <br />Action Requested <br />Approve, by motion, a naming rights agreement for the City of Elk River multipurpose facility. <br />Background/Discussion <br />Following the approval of a Local Option Sales Tax referendum to the Active Elk River Project, the City Council <br />discussed opportunities to engage a consultant to work with local business leaders to partner in marketing the <br />multipurpose facility and other project amenities. <br />Chris Potenza of Front Burner Sports was hired to design a naming rights plan and to solicit and negotiate with <br />partners from the local community. A subcommittee was appointed by the Council consisting of Mayor John <br />Dietz, Councilmember Jennifer Wagner, City Administrator Cal Portner, Parks and Recreation Director Michael <br />Hecker and Facility Superintendent Tim Dalton to work with Mr. Potenza. We are excited to bring forward our <br />first partner whose name will brand the new community facility. <br />Our partner is very excited and asked to have the contract approved at the earliest date possible. City protocol is <br />to have agreements approved by the Council after signed by our partner. Due to some last-minute adjustments, <br />the signed agreement was not available when the Council packet was published. Copies will be available at the <br />meeting. <br />Financial Impact <br />N/A <br />Mission/Policy/Goal <br />This type of agreement is consistent with the city mission and vision statement. <br />Attachments <br />None <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br />service, and community engagement that encourages and inspires pi ospei ly. <br />M <br />TUREJ <br />Updated.• August 2020 <br />