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<br />Request for Action <br /> <br /> <br /> <br /> <br /> <br />To Item Number <br />Mayor and Council 6.1 <br />Agenda Section Meeting Date Prepared by <br />Presentation, Awards October 5, 2020 Joe Audette, Liquor Operations Manager <br />and Recognition <br />Item Description Reviewed by <br />Fire Department Fundraiser Lori Ziemer, Finance Director <br />Reviewed by <br />Cal Portner, City Administrator <br /> <br />Action Requested <br />1. Presentation of funds raised by the Liquor Operation for the Fire Department. <br />2. Adopt, by motion, a resolution acknowledging cash and silent auction donations. <br /> <br />Background/Discussion <br />As a part of their promotion and marketing, Molson Coors proposed a hyper-localized Fire Department <br />fundraiser to the Minnesota Municipal Beverage Association. <br /> <br />Staff decided this would be good recognition for the liquor operation and opportunity to support the Fire <br />Department. Customers were asked if they wanted to make a monetary donation at time of purchase, physical <br />items were donated for a silent auction, and the liquor operation pledged a one dollar per case of Coors sold <br />during the promotional period of 8/1/20- 9/11/20. <br /> <br />An event was held at Northbound and Westbound Liquor on Friday, August 21, including a ladder truck, jaws of <br />life extraction event, food trucks, and silent auction items. Overall, $11,750 was raised for the Elk River Fire <br />Department to be used towards thermal imaging and extrication equipment. <br /> <br />Financial Impact <br />N/A <br /> <br />Mission/Policy/Goal <br />The Elk River value statements include components to foster a culture of exceptional service and community <br />participation and to encourage and inspire diverse and meaningful engagement. <br /> <br />Attachments <br /> Resolution <br /> Fundraising Event Recap <br /> <br /> <br />The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional <br /> <br />service, and community engagement that encourages and inspires prosperity. <br /> Updated: August 2020 <br />