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Division: <br />Completed by: <br />Performance Measure 2019 Actual 2020 Estimated 2021 Projected <br />Customer Count 293,712 285,000 290,000 <br />Avg. Sale per Customer $28.47 $25 $25 <br />Gross Profit %29.0%29%29% <br />Labor Costs as % of Sales 9.82%11%11% <br />Promote community value of liquor operation to public <br />Communications positions have helped promote a <br />unified "message" paired with liquor transfers and a <br />better knowledge of where consumer dollars go. We <br />also do community projects <br />Improve customer experience/service <br />Employees will be tasting more products to increase <br />knowledge to share with customers. We will do more <br />customer drawings for items and will advertise them <br />better. <br />Recruit and retain staff Explore new strategies to recruit and retain liquor store <br />employees. <br />Division Performance Measures & Goals for 2021 <br />Liquor <br />Joe Audette <br />Division Goal Goal Objective/Task