2.0 SR 08-12-2020 - Laserfiche WebLink

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1f: Community Education – Branding and Collateral As part of project initiation, this task will play a significant role in garnering support for the planning process and piquing public interest in the Comprehensive Plan as an important guide to improving quality of life throughout Elk River. We will work with the staff project team to establish a name/brand for the Comprehensive Plan that will then be integrated into community-wide marketing efforts. The graphic design and communications experts on the Project Team will use their expertise in community-based marketing to create an “identity” for the planning process as well as the plan document. Collateral such as postcards, posters, and email blasts will be developed for use by City staff to better promote the plan and inform and engage the community. This task will also include the development of presentation materials to communicate what the plan is, why it is of critical importance, and how it will be used. 1g: Existing Conditions Memorandum – Background and Assumptions The Existing Conditions Memorandum is an interim deliverable collecting and presenting data and information gathered in Steps 1 and 2 under a single memorandum to City staff. Preparation of the Existing Conditions Memorandum will be based on issues and opportunities identified in outreach, existing land use and transportation data, recent past plans and studies, information provided by the City and partner agencies, and field reconnaissance conducted by the Project Team. The Project Team will prepare a memo that will include a community overview, demographic and market snapshot (including a review of projections for local and regional growth), and map book of existing conditions within the City’s planning area. The memorandum will include discussion of contemporary planning best practices relevant to Elk River. This existing conditions analysis culminates in the preparation of an existing conditions memorandum for staff and Advisory Committee review. In addition to document current conditions, the Existing Conditions Memorandum will identify assumptions and trends that will influence future growth and development in Elk River. These assumptions will be refined after review and discussion with City staff and the Advisory Committee in Step 3. 1h: Staff Review and Advisory Committee Meeting (Advisory Committee Mtg #2) The Existing Conditions Memorandum will be provided to City staff for review and comment prior to meeting with the Advisory Committee. Comments provided by staff will be summarized and presented alongside the Existing Conditions Memorandum at this meeting. The objective of the meeting is to reach agreement on specific issues and concerns to be addressed moving forward, as a foundation to further engagement with the public and preparation of the Vision and Preliminary Goals and Policies in Step 4. 23City of Elk River, Minnesota | Comprehensive Plan Update Prepared by Houseal Lavigne