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Economic Development Authority Minutes Page 2 <br /> April 29,2020 <br /> Commissioner Blesener encourages Elk River Municipal Utilities to acquire the 111 <br /> bracket for the light poles for Highway 10 being they are planning on replacing them <br /> soon anyway. <br /> Commissioner Wagner reviewed draft logo concepts noting they are not final. <br /> Commissioner Christianson stated the first logo is the only one of the four shown <br /> that best explains the concept,noting it is also more visually appealing. <br /> Commissioner Ovall arrived. <br /> President Tveite stated he preferred the simplicity of the far-right logo noting it <br /> shows the"together" concept more prominently. <br /> Commissioner Blesener noted the urgency in moving this campaign along and <br /> mentioned additional resources available for design work. <br /> Commissioner Ovall stated he preferred the first logo but with some color changes <br /> for the messaging to stand out better. <br /> Commissioner Wagner stated,coming from a small town that was all one brand, <br /> whether city or school,it is difficult for her to accept the differing brands in Flit <br /> River. She stated she prefers the Elk River High School mascot colors because it is Ill <br /> more representative of the community with the black,red,grey,and white color <br /> scheme. She reviewed the partnerships in the program as noted in her presentation. <br /> Moved by Commissioner Ovall and seconded by Commissioner Blesener to <br /> authorize the reallocation of$9,000 from the conferences,travel, and <br /> marketing budgets to fund the Together Elk River marketing campaign. <br /> Motion carried 6-0. <br /> Moved by Commissioner Christianson and seconded by Commissioner <br /> Hartwig to authorize a subcommittee consisting of two commissioners to <br /> work with staff on finalizing a logo,marketing materials. Motion carried 6-0. <br /> Ms. Othoudt asked for subcommittee member names. <br /> Moved by Commissioner Christianson and seconded by Commission Ovall to <br /> appoint Commissioners Wagner and Blesener to the subcommittee. <br /> Motion carried 6-0. <br /> President Tviete suggested trademarking the logo. <br /> III <br /> ► RMERER R1 <br /> NATURE <br />