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MnDOT Contract No. 1028386 Work Order No. 1 <br />Exhibit B <br />Detailed Scope of Work and Deliverables <br /> <br />7 <br />Targeted Social Media <br />The consultant team is adept at creating social media messaging and ad campaigns that increase the visibility of projects and <br />can be targeted to specific audiences based on zip codes, demographics, and other appropriate categories. The consultant <br />team can track and analyze social media analytics to ensure effectiveness throughout each project’s efforts. Social media ad <br />campaigns are a cost-effective means of sharing information and promoting engagement opportunities. This tactic will be <br />applied on this study as well to increase engagement and get at the core users of TH 10. <br /> <br />TASK 4 – DATA ASSEMBLY AND ACQUISITION <br />The consultant team will collect, assemble, and organize available data from the Local Government/Agency, State, and other <br />study partners. The data will be used to develop a base map depicting all existing conditions and will be used to conduct the <br />study analysis and concept alternative development/refinements. This base mapping exercise will need to consider the <br />length of the overall corridor and the subarea context that will be needed to tend to respective issues appropriately. As a <br />minimum, the following will be collected: <br />1. Digital base maps and parcel data <br />2. Zoning, land use, and comprehensive growth plans <br />3. Infrastructure data and soil/drainage conditions <br />4. Local Transportation Plans <br />5. Visual observations of access locations <br />6. Existing geotechnical information – soils classification <br />7. Burlington Northern Santa Fe (BNSF) operational information <br />8. State access management classifications <br />9. Most recent Annual Average Daily Traffic (AADT) data for the local and regional systems <br />10. Readily available intersection turning movement counts from recent studies in the area (i.e., 169 Redefine and Kelley <br />Parkway/Twin Lakes Road project) <br />11. Crash data for the most recent five-year period for which data is available <br />12. Bicycle and Pedestrian Master Plans <br />13. Transit route data for adjacent roadways <br />14. Traffic signal timing data, where necessary <br />15. Roadway construction history <br />16. Floodplain elevations and contour maps <br />17. Sherburne and Anoka County lidar data <br />18. Right of way, typical section data <br />19. Major utilities (utility facilities that one might want to avoid) <br />20. Intersection lighting information <br /> <br />This information will be presented to the study stakeholders, which will guide the development of the project goals, <br />concepts, and facilitate the community engagement process. <br /> <br />TASK 5 – CORRIDOR VISION AND GOALS <br />One of the key objectives of the study is to define a unified corridor vision that supports current and future land uses within <br />the area as well as provides for user safety, mobility and community connectivity. The consultant team will assist the <br />stakeholders in developing a compelling and commonly embraced corridor vision that will function and perform into the <br />future. The consultant team envisions this as a set of stated goals, a visual plan/map showing locations for key <br />transportation facilities and a unified plan for modifications of access along TH 10. In addition, this vision will include refined <br />concepts for land use that the Local Government/Agency can take forward into their comprehensive plan update. This vision <br />will need to be developed or work toward over time. As such, interim measures or improvements will be strategized in an <br />implementation section. Access for the area businesses and residences will be a big issue. Defining goals that must be <br />achieved with the concept alternatives will help guide design considerations and the final vision. <br /> <br />