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Phase 11 <br />1. Active Presentation of Opportunity <br />a. Commence a targeted and aggressive outbound sales outreach based on the contact list refined <br />in Phase One. <br />b. Work with the City on any final negotiations with potential naming rights partners, incorporating <br />best practices in terms of asset production, term of agreement, contract structure, cost controls <br />and optimization of realized revenue. The City will provide template contract as a starting point. <br />c. During this phase, provide the City with reports every two weeks detailing Contractor's activity <br />on this project, including but not limited to a description of the companies that have been <br />contacted about this opportunity, where they are in the sales cycle, projected investment levels, <br />possible roadblocks and future steps. Additionally, Contractor shall meet with the City Naming <br />Rights Committee every four to six weeks either by phone or in person to provide progress <br />updates. <br />d. Continue to review community input to assess sponsorship related trends, requests made to city <br />officials from interviews with businesses and organizations in order to gather leads for priority <br />prospects. <br />2. Contracting, Activation and Sale of Additional Partnerships <br />a. After successfully securing a naming rights partner or other partners for the City, Contractor will <br />work with City staff to execute contracts and oversee the installation and activation of assets. <br />b. At the conclusion of this phase, provide a final report summarizing all delivered assets, contact <br />information for any vendors used for production and/or installation and instructions for <br />activation of the agreement for future years. <br />c. The above shall be construed as an anticipated approach. Contractor is responsible to perform <br />all professional services necessary to secure the best possible naming rights and sponsorships for <br />the City. <br />d. Time is of the essence on this project as the multipurpose has a grand opening anticipated for <br />late fall 2020. Contractor and the City shall work together to expedite the process of securing a <br />naming rights agreement in the best interest of the City. <br />Additional Requirements <br />The City of Elk River shall provide relevant requested information on all of the above stated phases and tasks in <br />addition to: <br />a. Providing insight into planning relative to the use of the multipurpose facility, Active Elk River, <br />knowledge of the community and in particular, user groups and stakeholders. <br />b. Review and discuss with the Naming Rights Committee the city's current Naming Policy approved <br />by City Council November 19, 2012. Make changes, as deemed necessary, to better fit in with the <br />solicitation materials. <br />City of Elk River — Naming Rights Professional Services Scope Exhibit A - 3 <br />