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QUANTITATIVE 7 SUPERLATIVE VALUATION METHODOLOGY BENCHMARKING .processsalesIIPhasetheforprioritiesestablishtorevenuegeneratetopotentialoforderinrankedthenareAssets•.assetindividualeachofreachgeograph <br />icthealsobutbasis,nationaland/orregionallocal,aon,wholeaasopportunitysponsorshipaofreachgeographictheaccountintotakesSuperlative.assetsponsorableeachofreachgeographicandinterest,RightsNaminglikelyass <br />et,eachofprestigetheconsidersSuperlativecomparisons,benchmarkevaluatingWhen•.S.UtheandMinnesotainpropertiessimilarforsponsorshipsandightsRNamingforpaidpricestheinvestigatesSuperlativeaccurate,andappr <br />opriateisvaluationbased-impressionanthatconfirmtoorderIn•.(CPI)IndexPriceConsumertheinchangestoproportioninannuallyescalatewouldpaymentsRightsNamingthatassumevaluesSuperlative’s•.RiverElkofCitytheofc <br />omponentssaleablethefittomodeltheadjustedandtimeoverdevelopedhasitmodelfinancialausesSuperlativevalues,thesedevelopingIn•.opportunitybrandingeachwithassociatedsponsorpossibleaforexposureofreachandstr <br />engththeonbasedRights,Namingforavailablecomponenteachtovaluebased-CPMaassignsSuperlative• <br />