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Sponsorship Asset Inventory & <br />Valuation <br />SUMMARY OF SERVICES The South Dakota health system hired <br />Superlative to value and consult on the development of a Naming <br />Rights agreement with the City of Watertown for its new <br />recreation and wellness center. The project team developed a fair <br />market valuation analysis for the asset and assessed the impact on <br />the health system should a competitor own the Naming Rights. <br />JJ PRAIRIE LAKES <br />Healthcare System <br />J <br />39 <br />