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PHASE II SALES (12 months, recommended minimum) <br />DEVELOPMENT OF SALES MATERIALS. Superlative's design team will begin developing <br />presentations, one -sheets and other sales materials using information obtained <br />through the Phase I Valuation process, including audience demographics, <br />proposed Naming Rights value and images obtained through site visits and the <br />City of Elk River. <br />• PIPELINE DEVELOPMENT. Superlative's sales executives will work with the City of Elk <br />River personnel to develop a database of sponsor contacts, to be reviewed and <br />agreed upon by the City of Elk River staff prior to Superlative making its first call. <br />MONTHLY REPORTING. Superlative's sales executives will coordinate a regular <br />conference call with the City of Elk River leadership to provide regular updates on <br />progress made to date. Additional calls may be requested on an ad hoc basis as <br />sponsor interest and pitch meetings are secured. Superlative will provide an <br />updated sales report the City of Elk River's review prior to the call. <br />NEGOTIATE AND COMPLETE NAMING RIGHTS AGREEMENTS. As noted above, Superlative's <br />valuation process determines not only the fair market value of each opportunity, <br />but also the range of contract value obtained by similar organizations from <br />corporate sponsors. With the City of Elk River's approval, Superlative will open <br />negotiations at the ceiling of this range, or higher, and secure partnerships within <br />the parameters of contract value provided, beginning with the City of Elk River's <br />most valuable assets first. <br />13 <br />