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Methodology, Approach and Process <br />Utilizing its years of experience and vast pool of contacts within the industry, Front Burner Sports and Entertainment has built a systematic <br />methodology, approach and process that serves as a guide throughout any and all projects that we are involved in. This includes but is not <br />limited to the following areas: <br />Property Valuation: Front Burner Sports and Entertainment utilizes a methodology that takes into account three main components when <br />establishing values for a project. These areas include Quantitative Factors (Media Value on a CPM basis, Signage Benefits, Marketing Value, <br />etc), Qualitative Factors (Prestige, Market Demand, Activation, Reach, Community Factors) and Comparable Venue Analysis. By analyzing <br />several data points within each of these components Front Burner is able to assign values to individual assets within a project and then <br />combine those assets into programs that define overall value. <br />Packaging: Drawing on years of experience creating sophisticated sponsorship programs for professional sports teams, Front Burner Sports and <br />Entertainment analyzes each individual asset of a property to understand value, activation costs and demand. Once this analysis is complete, <br />Front Burner systematically constructs programs that not only make sense financially for the property but also effectively and efficiently satisfy <br />the business objectives of partners. When constructing these programs Front Burner is careful to put the Naming Rights program first while <br />constructing additional sponsor entitlement programs that complement rather than detract from the primary partner investment <br />