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Phase II: Stage Three - Execution Plan <br />With a legal agreement in place, focus will shift to the execution and activation of all assets. Front Burner will dedicate resources to assis- <br />the City of Elk River in the process of executing each deliverable as outlined in the Naming Rights Agreement while also working to maximize <br />revenue through the sale of additional assets within the facility. This phase would include several projects including but not limited to the <br />following: <br />Stage 3: Activation and Sale of Additional Assets <br />Activation: Front Burner Sports and Entertainment will work closely with officials from the City of Elk River to execute all assets as outlined in <br />the Naming Rights Agreement. Working within the city's procurement process, Front Burner will assist in selecting vendors, review signage <br />plans and manage the installation of all branding. Front Burner will oversee all activation and fulfillment of sponsorship agreements and will <br />work with all internal vendors to ensure uniformity of execution. A Front Burner representative will be present at any installation activations <br />that need to be supervised (City to provide proper building access to Front Burner Sports). <br />Presenting Partnerships and Sale of Additional Assets: Throughout the outreach process, Front Burner will make contact with several <br />potential partners that show interest in the project but ultimately are unable to successfully execute a naming rights agreement. Rather than <br />leave potential dollars unrealized by the city, Front Burner will re -approach these prospects with new proposals for assets not included in the <br />naming rights agreement. Front Burner anticipates that several of these partners can be secured as sponsors of these assets in a manner that <br />co -exists with the naming rights agreement thus increasing the total revenue yield for the city. <br />Protected time necessary to complete Stage II: Four months <br />